curge

How it works

From store connection to live flows, in four steps.

Curge is in private build. This is how the product works for the stores we invite from the waitlist.

STEP 01

Connect

STORE AND KLAVIYO

STEP 02

Write

4 FLOWS DRAFTED

STEP 03

Review

YOU APPROVE

STEP 04

Tune

ONGOING

STEP 01

Connect your store and Klaviyo.

You connect your store and your Klaviyo account from one screen. Curge asks for read access to products, prices, orders, customers, discount rules and your shipping and returns policy, because that is what it needs to write accurate messages.

On the Klaviyo side it asks to create flows, templates and segments. It never asks for payment data, and it cannot switch a flow on for you.

Requested accessSample Store

Your store

  • Products and pricesREAD
  • OrdersREAD
  • CustomersREAD
  • Discount rulesREAD
  • PoliciesREAD

Your Klaviyo account

  • FlowsCREATE
  • TemplatesCREATE
  • SegmentsCREATE

No payment data. No ability to send without you switching a flow on.

STEP 02

Curge drafts every message.

First it builds a voice profile from your product pages, about page, policies and past campaigns: the words you use, the words you avoid, how plain or warm you sound.

Then it writes a message plan per flow: how many emails and texts, the delay between them, what each one says, and where an offer belongs, if anywhere. Designs use your colors, fonts, logo and real product blocks.

Source / About page

We make a few things, slowly, out of linen that gets softer every wash. If it is not right, send it back, no questions. We would rather you buy once.

Voice profile

  • WarmthHIGH
  • PlainnessHIGH
  • HumorSOME
  • UrgencyLOW

Words to keep

linenslowlysoftersend it back

Words to avoid

hurrylast chance

STEP 03

You review and edit.

Every message lands in a review queue. Open a draft next to its edit, change a word, leave a comment, or ask for a rewrite in a different direction.

Nothing moves to your Klaviyo account as live. Flows are created switched off, and you turn each one on when you are happy.

Review queue0 OF 4 APPROVED
  • Welcome / Email 1In review
  • Welcome / Email 2Draft
  • Cart / SMS 1Draft
  • Cart / Email 2Draft

Editor / side by side

DRAFT

Welcome in. Here is everything you need to know what we make and why.

YOUR EDIT

Welcome in. Here is what we make and why we make so little of it.

Y

COMMENT / YOU

Shorter. We never say everything.

STEP 04

Flows go live and get tuned.

Once a flow is on, Curge watches opens, clicks and orders and proposes adjustments: a second subject line to test, a shorter delay, a reordered sequence, a different product block.

You decide what needs your approval. Guardrails such as quiet hours, offer changes and brand words are respected on every change.

Tuning timelineABANDONED CART
  • WEEK 1LIVE

    Flows switched on

  • WEEK 2TEST

    Try a second subject line on email 1

  • WEEK 4PROPOSED

    Move SMS earlier in the cart flow

  • WEEK 6PROPOSED

    Swap best sellers for new arrivals

What you get

Everything in the box.

4 core flowsWelcome, abandoned cart, post purchase, win back.
Email and SMS versionsBoth channels in the same sequence, where it makes sense.
Designed templatesBuilt from your storefront colors, fonts, logo and products.
Triggers, delays and splitsConfigured as native flows in your Klaviyo account.
An adjustments logEvery proposed and applied change, with the reason.
GuardrailsQuiet hours, offer approval and brand words you choose.

Fit

Who it is for, and who it is not for.

Who it is for

  • Stores already on Klaviyo

    You have an account and a list, and flows that need work.

  • Lean teams

    Nobody has a week to write and build four flows properly.

  • Agencies and freelancers

    You build the same four flows for each new client.

Who it is not for

  • Stores without a Klaviyo account

    Curge builds inside Klaviyo, so you need one first.

  • One off campaigns

    Curge is not a replacement for newsletters, launches or seasonal sends.

  • Anyone looking for a promised result

    We make no revenue promises. Results depend on your products and list.

BATCH 01
WAITING
BATCH 02
WAITING
BATCH 03
WAITING

Waitlist

Invites go out in batches.

Join with one email address. Pricing is announced at launch, and joining commits you to nothing.